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Marketing Math Made Really Easy: A simple approach to the math that makes marketing work, by John Story
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Great marketing requires math, yet many students of marketing avoid the mathematics of marketing at all costs. This is really a shame, because the marketing math is not difficult. Marketing Math Made Really Easy does just what it says. It introduces the reader to the basic calculations of marketing in a way that makes them easy to understand. It uses examples and illustrations to bring the equations to life and demonstrate their importance. I have been teaching marketing math for almost 20 years, to both undergraduate and graduate students. The proven methods in this book have helped thousands of students master the basic math of marketing.
- Sales Rank: #1970755 in Books
- Published on: 2016-02-23
- Original language: English
- Dimensions: 9.00" h x .14" w x 6.00" l,
- Binding: Paperback
- 58 pages
About the Author
I was born in 1957 in Houston, Texas. I had a long career in the oilfields of South Texas, before going back to earn a business degree from Texas A&M University. Though I started as Class of '80, I finished as Class of '91. One of my favorite T-shirts says, "College, the 12 best years of my life!" and I mean it. Once I started back, I found it difficult to stop, earning an MS from A&M and a Ph. D. from the University of Colorado. I have served on the faculty of UTSA, Idaho State University, and the University of St. Thomas, in Houston. I have worked with a variety of marketing research firms to measure, analyze, and develop customer/brand relationships. I founded Storyed Solutions to provide marketing and management research solutions to industry and higher education. I have been married for over 30 years, to the same wife, and have three lovely daughters. My Business Short Books compile material that I have used to supplement my teaching and give students a deeper understanding of specific strategic topics. They include insights, examples, and equations (when appropriate). They are not designed to replace textbooks, but convey a level of understanding not typically available from the typical textbook chapter. I learned to surf, at 49, when we decided to move back to Texas, from Idaho. It was one of the best decisions I ever made. In Old Guy Surfing I share my learning experiences, along with strategies and techniques to keep old guys surfing into old age
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